Can Big Data Substitute for Experiments?

5:00 pm - 5:15 pm,
Kresge Auditorium

Prof. Sinan Aral, PhD ‘07, MIT Initiative on the Digital Economy (@sinanaral)

In today’s business world, managers are using data to drive decisions in ways never envisioned. At the same time, companies are conducting experiments with online users every minute of every day for insight, improved engagement, and heightened transaction volume. Which is better? Why? When?