Platform Shift: How New Business Models are Changing the Shape of Industry and the Role of CIOs
11:00 am - 12:15 pm,
Kresge Auditorium
Moderator:
Prof. Marshall Van Alstyne, SM ‘91, PhD ‘98, Professor, BU Questrom School of Management (@InfoEcon)
Speakers:
Bryan Kirschner, Apigee Institute (@bryan_kirschner)
Paddy Srinivasan, Xively by LogMeIn (@paddix)
Jerry Wolfe, Vivanda (@wolfeman60)
Companies that can transform their traditional business models into platforms (or network models) will have a competitive advantage based on new insights into pricing, network effects, supply chains, and strategy. These principles show how dotcom companies like Airbnb, Amazon, Apple, and Uber managed, in a relatively short time, to attract millions of clients worldwide. But they apply also to traditional product companies like Sony, shoe companies like Nike, and spice companies like McCormick. New business models helped these companies extend existing transactions to new, associated products and services. Platforms beat products every time. This panel discussion will reveal the secret of Internet-driven platforms.
- Adapting to the new digital world: Is your data strategy stuck in the Dark Ages? (2015-09-04)
- McCormick spices up food market with digital platform business (2015-07-10)
- Platform business model picks up steam — what’s the CIO role? (2015-07-01)
- How CIOs Can Prepare For The Platform Economy (2015-06-10)
- Digital Business Models Take Shape Across–and Among–Industries (2015-05-26)
- The Enterprise Transformation Conundrum (2015-05-23)
- TechBytes: Three Takeways from MIT CIO Symposium (2015-05-22)
- As platform companies take over, how can product companies keep up? (2015-05-22)